While in-person events are back, the digitization of events is also here to stay. The sudden pivot to virtual events during the pandemic greatly accelerated the development of digital touchpoints supported by technology, which are now being incorporated into live events, meetings, and conferences.
Employing a variety of tools allows us to deliver a winning formula that combines in-person, virtual, and hybrid formats to continually engage event participants. Some of these strategies include live polling, session Q&A, 1:1 appointments, gamification, and more. Compelling content, particularly video, provides an exciting opportunity for teams to collaborate and distribute content before, during, and after the event to maximize engagement. Live events provide deeper engagement and will likely continue to be the core of event programs, while virtual events will serve to connect the face-to-face experience with online audiences.